Written by Abby Riley Our digital marketing team dishes out the 5 fundamental KPIs to monitor when measuring the performance of a digital ad campaign. Are you missing these KPIs on your company’s performance reports? ‘Key Performance Indicators (KPIs)’ expose the overall health of your digital campaign. As shown in the name, they indicate, through … Continued
Fahrenheit Marketing breaks down the differences between digital marketing and traditional marketing and shares five key questions you should ask when deciding which strategy to choose for your brand campaign. What came first, the chicken or the egg? In this case, it’s no doubt that the pioneer of marketing, traditional marketing, came before digital. Both … Continued
Fahrenheit Marketing provides an extensive guide on what you need to know about social media influencers. This guide covers who they are, the different types of influencers, why they are loved by audiences, and how they work with brands. The demands for celebrity endorsements and branding reached a sharp decline since the shift towards social … Continued
Written by Abby Riley Interested in networking opportunities? Fahrenheit Marketing listed the top six professional groups in Austin so you can connect with like-minded individuals. Check out their weekly and monthly events and become an active member. In the … Continued
For over a decade, our team here at Fahrenheit Marketing has built a strong knowledge base of everything related to web design and conversion optimization. We thrive on tackling challenges, serving clients, and leveraging our know-how to shape the landscape of digital marketing. Our commitment to excellent service, strategies, and solutions has made the Fahrenheit … Continued
Find out our top five mobile applications for South By Southwest (SXSW) Interactive to discover networking events, connect with the latest SXSW news and schedules, and meet new people passionate about marketing and technology. Written by Abby Riley Picture this: You’ve just landed in sunny Austin, Texas for the first time to experience the … Continued
The Fahrenheit Marketing team rounded up our top five SXSW events which guarantee fulfilling networking and workshop opportunities happening March 8 to March 11. These events are open to the public, no badge required. Take the opportunity to network with people passionate about the technology industry, brush up on the latest trends and acquire cutting-edge … Continued
Learn how to take your digital campaign to the next level by defining your target market, diving into social media marketing, and utilizing a remarketing campaign to win the hearts of potential customers. Define Your Target Audience Through Creating a “Buyer’s Persona” Your loyal customers have similarities which can be condensed into a handful … Continued
Written by Abby Riley Micro-moments are short bursts of mobile activity in which a smartphone user impulsively applies his mobile search engine to fulfill a need, question, or emotion. Learn the four main types and how to design your online platform to influence the consumer and optimize your brand’s mobile marketing. The average person checks … Continued
Written by Abby Riley As we steadily approach the new decade, fresh forms of digital marketing have gained momentum. Consumers are prioritizing convenience and personalization in their brand experience, and are no longer interested in mass advertising. With unlimited information at one’s fingertips, they’re looking for the content that stands out amongst the crowd. Wanna … Continued