Paid search vs. Paid social vs. SEO Wondering what the differences are between SEO, Paid Search, and Paid Social? Fahrenheit compares and contrasts the three digital marketing channels and provides tips on how to optimally apply them. Fahrenheit has compiled the answers so you can determine your winning strategy when contemplating Paid Search vs. SEO … Continued
Written by Abby Riley Investing in Search Engine Marketing, particularly traditional Paid Search, will put you above competitors, save you time and money, and provide you with the flexibility to target your ideal audience. Keep reading to learn the benefits and view our healthcare client case study to see the difference Paid Search can implement … Continued
Unsure how a content strategist can help with your brand’s campaign? Here are the top three reasons why a content strategist can boost your digital reputation and rise above your competitors inside and outside the interwebs. Your team can’t put their finger on it, but there’s something missing within your company’s website, advertisements, and blogs. … Continued
Written by Abby Riley Fahrenheit Marketing sheds light on the significance of modern data analytics and lays marketing approaches that will optimize data analytics to gain more insight from your digital marketing campaign. No longer are marketers depending solely on traditional data such as age, income, location, gender, and demographics to develop campaigns. In … Continued
Written by Abby Riley Our digital marketing team dishes out the 5 fundamental KPIs to monitor when measuring the performance of a digital ad campaign. Are you missing these KPIs on your company’s performance reports? ‘Key Performance Indicators (KPIs)’ expose the overall health of your digital campaign. As shown in the name, they indicate, through … Continued
Fahrenheit Marketing breaks down the differences between digital marketing and traditional marketing and shares five key questions you should ask when deciding which strategy to choose for your brand campaign. What came first, the chicken or the egg? In this case, it’s no doubt that the pioneer of marketing, traditional marketing, came before digital. Both … Continued
Fahrenheit Marketing provides an extensive guide on what you need to know about social media influencers. This guide covers who they are, the different types of influencers, why they are loved by audiences, and how they work with brands. The demands for celebrity endorsements and branding reached a sharp decline since the shift towards social … Continued
Written by Abby Riley Interested in networking opportunities? Fahrenheit Marketing listed the top six professional groups in Austin so you can connect with like-minded individuals. Check out their weekly and monthly events and become an active member. In the … Continued
For over a decade, our team here at Fahrenheit Marketing has built a strong knowledge base of everything related to web design and conversion optimization. We thrive on tackling challenges, serving clients, and leveraging our know-how to shape the landscape of digital marketing. Our commitment to excellent service, strategies, and solutions has made the Fahrenheit … Continued
Find out our top five mobile applications for South By Southwest (SXSW) Interactive to discover networking events, connect with the latest SXSW news and schedules, and meet new people passionate about marketing and technology. Written by Abby Riley Picture this: You’ve just landed in sunny Austin, Texas for the first time to experience the … Continued