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Author: Fahrenheit Marketing

7 Marketing Agency Sly Moves

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Some marketing agencies are run by scumbags. Here’s how to identify and avoid the agencies that plan to treat you poorly. Scumbags are more interested in getting your money than they are in providing a valuable service.

Demystifying Creativity

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Generating creative ideas can be daunting. The white page looms and anxiety sets in. I’ve been there and know it is frustrating. But before you panic, remember that all projects start with a foundation. Even the most innovative design comes from studying similar problems then adopting aspects for a unique solution.   There is a … Continued

Branding through Color

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Picking and using your brand colors shouldn’t be a game of “what’s my favorite color?” Instead, it should involve a little brand soul searching. Matching your brand mission, goals, and values to color choice and usage are essential to effective brand communication. The use of color in branding helps convey emotions and creates visual consistency … Continued

Pokemon: Green Means Go

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You are a CEO at a tech company in San Francisco and have to choose which product team to promote to senior level roles. Which would you choose? Product Team A: 14M downloads $20k in daily revenue $1.1M total net revenue Product Team B: 100M downloads $10M in daily revenue $160M in net revenue

What Comic Books Teach You About Design

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I can rant on forever about why comics are great. The combination of visual elements and text call to me. Plus, I am a sucker for a great hero. Better yet, a great villain. In Scott Mcloud’s Understanding Comics, he defines comics as “Juxtaposed pictorial and other images in sequence, intended to convey information and/or … Continued

Design for User Experience

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Information is the lifeblood of design. Without information, design is useless. Web users do not spend as much time focusing on fonts and colors as designers would like to believe. They want information. Fellow designers, I am with you; I die a little when good companies use inefficient typography. If design is not about about … Continued

The Marketing of You

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Marketing is everywhere. From the time we wake up and enjoy our first cup of Folger’s coffee to the time we brush our teeth with Colgate Optic White toothpaste and hop into our Tempurpedic bed, we are delivered thousands of messages from thousands of brands. A brand sets a product or service apart from another … Continued

Marketing & Sales: A Love Affair

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The longest lasting love affair is the romantic relationship between marketing and sales. These two peas in a pod rely heavily on each other for results. Marketing creates the channels for sales to obtain leads and conversions. Whereas sales communicates statistics back to marketing, letting them know the needs and wants of the consumers in … Continued

Marketing to Me (A Millennial) is Hard. Learn Why.

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Ever wonder why it’s hard to market to the millennial generation? Discover some key insights from your very own millennial living, working, and breathing in the marketing industry. Give Me Stuff to Interact with! As a millennial, growing up in the generation of emerging technology, my attention span is short. Research shows that i am … Continued