We are living in a digital era, where methods of communication seem limitless and everything you need is quite literally at your fingertips. So, why is it that many businesses live in the age of darkness rather than embrace the efficiency that technology can bring to a company? Today’s post will uncover how to use … Continued
As a passionate marketer, I am always looking for new behavior insights through analytics, surveys or reading recent studies released by research companies or universities. My goal as a marketer is to create relationships and memorable experiences. As I sat down to ponder what will be an effective tool for me to use this year … Continued
When it comes to boosting leads and sales, your website is one of your best resources. There are numerous studies and statistics showing just how much your website influences your level of leads and sales. If you’re currently having trouble implementing new strategies, you’re in luck because there are numerous options available for your aid. … Continued
The many celebrations, holiday television ads and store window displays over the years have become the basis of the American Thanksgiving traditions. Marketing fuels the impulse purchases we make and the activities we engage in as we prepare for our annual celebration of gratitude. Developing a marketing plan is just like planning an extravagant Thanksgiving … Continued
Keywords are no joke in the digital marketing world. They are a beacon for online searchers, guiding consumers to relevant pages for products or services they’ve been wanting to purchase. There are two types of keywords: PPC and SEO. Both have similar qualities characteristics, but how they achieve website traffic differs. Both PPC and SEO … Continued
To create an effective brand for a company, there is a long process that includes extensive research and design. The brand should truly express the purpose of your service or product and how it influences the consumer. Assuming you already have a name, you can start working on synthesizing the values, culture, mission of your … Continued
In order to have a successful website there are many “must haves” no matter the type of business or industry you may be involved in. Unfortunately, there are a lot of bad websites polluting our search results that display irrelevant information to the user. Make sure to follow these tips to optimize your website, and ultimately, … Continued
The possibilities are endless for finding ways to show off your company through involvement in the community. But the weekends come and go quicker than anyone expects and your awesome ACL marketing campaign is over before you know it. How do you continue your 2015 ACL campaign after the event is over?
There are countless opportunities for marketing campaigns at the 2015 Austin City Limits Music Festival in Austin, Texas, and trust us, you don’t want to miss out. Over 450,000 attendees show up every year, making ACL the most attended festival in the United States. Devising a marketing campaign at ACL this year can provide you … Continued
At any sort of agency, whether its advertising, digital media, or design and development, originality is the ultimate goal. The pressure to produce authentic, creative work can weigh heavy on the shoulders of creators. Everyone experiences a creative mental block at least once in their career, and it is important to work through them and … Continued