At an event in Cupertino, Calif. yesterday, Apple unveiled its latest additions to the iPhone family. The event primarily focused on the new, affordable iPhone 5C and the premium-quality iPhone 5S. Here is a quick rundown of the two phones: iPhone 5C Advertised as the affordable version of the iPhone 5S, critics complain the 5C … Continued
With the amount of individuals with smartphones in the world growing steadily, businesses need to concern themselves with a mobile-accessible website. In fact, businesses that have not yet developed a mobile-friendly website will find themselves part of the laggard minority. But, that’s okay, because recognizing you have a problem is the first step in solving … Continued
In this digital age it’s not surprising when websites of major corporations or even government entities are compromised in the name of activism or raising awareness. The New York Times is just the most recent company that was made an example by a group calling themselves the Syrian Activist Army. The activist group has already … Continued
We’ve all seen it: parents handing off their smartphone or tablet to the kids for a fast, easy distraction. While there is nothing wrong with children using technology (after all, there are plenty of educational applications for a variety of ages), the drawback tends to be the fact that such an expensive piece of technology … Continued
Recently, Facebook’s Instagram released an update that allows users to take short videos, which is in direct competition with Twitter’s social video app Vine. Both apps are extremely similar, in fact to the untrained eye they may seem to be nearly identical. But, the devil is in the details, especially when it comes to social … Continued
Twitter is just another mobile app to dip into the world of geo-targeted advertisements. Geo-targeted advertising is just what it sounds like: mobile apps can target the location of users through their phones and send them relevant advertisements based on their location at the time. These advertisements are considered valuable and effective because of their … Continued
As the hour draws near for the new iPhone reveal, the rumors are swirling about the newest version of the iPhone – The iPhone 5C. It is the alleged “low-cost” iPhone that will pull Apple back up in terms of smartphone market share, which has taken a hit due to intense competition from Android and … Continued
The amount of social media crises in recent history should not come as a surprise. Social media is prized by corporations who are trying to make a meaningful impact in their customers’ lives, but when everyone is online 100% of the time, things can blow up in a matter of an hour. It is important … Continued
Twitter is a flourishing social networking site because it is an easy and inexpensive way to strengthen your organization’s online brand. The beauty of social networking sites like Twitter is that it opens organizations up to their audiences by facilitating two-way communication. Two-way communication is a fast way to build trust and credibility for … Continued
This week, rumors began circulating that Facebook, the social networking giant, would begin to roll out targeted video advertisements on users’ news feeds. The videos would potentially be integrated into news feeds, similar to the current “sponsored pages” advertisements, and are to begin automatically playing once the user scrolls past it. Mobile social networking apps … Continued