There are many discussions about the psychology of color and how it affects consumer behavior. A website is essentially a virtual storefront showcasing your products or services. Therefore, it is very important to use the right color for your website that best reflects who you are and what message you want to portray for your … Continued
Recently a client of ours wanted to keep their site hosted on their existing Godaddy shared hosting account. There are several reasons I dislike shared hosting in general and Godaddy particularly, but I was pretty impressed that I was able to get capistrano working with WordPress on their shared hosting server. On our own servers, … Continued
For as long as I can remember, the dreams of making fortunes on the web date back to the rudimentary days of the mid 90’s. At that time, no one really had a good idea of what the opportunities were, but the promises for fame and fortune were plentful and for the adventurous, it paid … Continued
Web technology is so fast moving that often times it all looks like a blur. It seems it was yesterday we were still coding sites on tables, using parameters that today would be considered absolutely unacceptable. The rise of HTML5, CSS3, advanced JavaScript and other languages have essentially transformed the way we see the web … Continued
With the surge of mobile devices and the increase in their processing capability and screen resolution, they became a formidable outlet to display content to a ravenous crowd that would much rather be on their phone/tablet than on a desk somewhere.
Good design? User-interface? Links, pictures, and appealing colors? How about content? While keeping your website looking great and functioning without any bugs is ideal, your content is what will make your visitors stay and comeback with more visitors. The process of snowballing is an important one, because if your reader likes your content and feels … Continued
When businesses dive into social media, they can be overwhelmed and confused. Twitter provides a very succinct platform: you’ve got 140 characters to make a point that will intrigue, engage and entertain your target market. Many times, businesses can get overzealous with tweets — either tweeting too often, about irrelevant topics, or far too opinionated … Continued
A logo is the best way for clients instantly recognize your brand. Regardless of your industry, having a precise, simple logo is necessary for having instant recognizability among your clients. Putting too much thought, or not enough, into the design of your logo can be its ultimate downfall. When trying to brand your company, keep … Continued
Whether you’re just diving into the world of digital marketing and relations, or you’ve been growing your knowledge for quite some time now, it never hurts to brush up on some basics that play a large role in the world of search engine optimization that we know today. The big picture of SEO is broken … Continued
A slow-loading website isn’t just unpleasant to sit through, it can usually significantly harm your site traffic numbers and also your site ranking on search engines. After all, a speedy web page can increase user engagement and retention. A website can be slowed down by everything from large image sizes to outdated code, so here … Continued