When businesses dive into social media, they can be overwhelmed and confused. Twitter provides a very succinct platform: you’ve got 140 characters to make a point that will intrigue, engage and entertain your target market. Many times, businesses can get overzealous with tweets — either tweeting too often, about irrelevant topics, or far too opinionated … Continued
When your business is starting a social media marketing campaign, one of the first things you’re likely to do is create a Facebook page for your business. Everyone knows how useful Facebook is for reaching out to fans, but how do you get there? Once you’ve created your page, the bones are still important — … Continued
The world of blogging and content marketing can be difficult to manage and sometimes seem useless- but it’s one of the most important aspects of SEO and is extremely helpful in driving content to your site. Over the years, blogging has become more competitive, more difficult, and, as always, myths and misconceptions about blogging have … Continued
When deciding to design a mobile app for your business, it’s key to take a step back and make sure your app is efficient and user-friendly. Many times, businesses can get too excited with their mobile apps and forget that their purpose is convenience- are they making the users life easier with this app? While … Continued
The world of SEO has been shaken up in the past few years and changed dramatically. Marketers are having to keep up regularly with what’s outdated, what’s new and what works. As SEO has grown and changed, as with most things, there have been myths floating around that are known to be true. However, the … Continued
There’s a wide variety of ways to engage your customers, and videos can be one of the most entertaining. In less than 120 seconds, you can make your customers laugh, give them important information, or show them how to use a product. Videos allow your customers to put a face to your company, and give … Continued
Previously Google Places, Google+ Local is now Google’s online review and recommendations aggregator, already racking up more than 100,000 participating businesses. Google+ Local links form location pins in Google Maps and has teamed up with Zagat ratings to provide overviews and reviews for businesses. This new makeup has made Google+ Local a much richer environment … Continued
If you haven’t heard of HARO (Help A Reporter Out), your business needs to start checking it out. HARO connects journalists with sources for a wide variety of subjects. Whatever your business’ industry, there’s a reporter out there who needs your expertise. Reporters, bloggers, and other content writers need quotes and information on a wide … Continued
Most small businesses will attempt to design a website themselves, thinking they have the right idea about what goes where, what’s most important and how to format it. In reality, there are many errors in design that companies consistently make, and though they may seem small, these mess-ups can cause your customers so much frustration … Continued
When making use of social media for your business, LinkedIn can often be overlooked. LinkedIn has become a successfully useful tool for a variety of different businesses, big and small. When putting together your social media marketing strategy, LinkedIn should be a top priority and carefully managed to ensure you’re getting its full benefits. LinkedIn … Continued