Social media has become a central part of marketing strategies for all businesses, but with new strategies comes more confusion. Many popular beliefs about social media just aren’t true, and we’re here to find the myths and shed light on the facts. When your business decides to dive into social media, make sure you’re not … Continued
Facebook announced the introduction of clickable hashtags on it’s news site this week, making it possible to see large feeds of the biggest topics people are posting about using hashtags (can we get a #finally?). Similar to Twitter or Instagram, Facebook hashtags are a way of making your post part of a bigger discussion. The … Continued
As important as the layout of your company’s website is, the colors of your logo and your site are just as important. Certain colors can evoke particular emotions in customers and cause an immediate effect on consumers’ minds. The most prominent and recognizable brands in the world can be noticed simply by their color, and … Continued
The term ‘responsive design’ has been thrown around a lot recently, and as mobile Web gets bigger and iPads keep selling, it’s going to stick around. The concept of responsive Web design revolves around making websites compatible on a variety of devices, from laptops to iPhones to video game browsers. In a mobile, on-the-go world, … Continued
If you’ve been cheated by an unethical SEO firm, it’s easy to feel burned by the industry as a whole. A lot of people who have been the victim of an SEO scam think that the firm they worked with is representative of SEO companies in general. Well, we can promise you that isn’t true. … Continued
We hate to admit it, but, unfortunately, some SEO companies are less-than-ethical, just like in any other industry. Of course, when an SEO company starts taking unethical steps to optimize your website, you could end up with an unnatural links penalty from Google. If this has happened to you, you need to act quickly to … Continued
If you write blog posts for your company’s website, you’ve probably run across this scenario a time or two: You (finally) have the motivation to write a post, and you’ve (somehow) managed to carve out a block of your time to work on it, but you’re at a loss for what to write about. It … Continued
Twitter can be incredibly powerful for driving qualified leads to your business. Done well, Twitter can help your business engage with thought leaders, customers and other important members of your community. But Twitter marketing isn’t always done well. Many things can go wrong when a business begins tweeting: The business can launch a plan that … Continued
If you spend time around people who own websites, you might have heard that Google refreshed its Penguin algorithm last week. In previous months, the popular search-related buzzword was “Panda.” These two terms often leave people who aren’t involved with search engines wondering why everyone spends so much time talking about black and white animals. … Continued
You’ve probably heard a lot about Pinterest over the last year, and rightfully so: 15 percent of adult Internet users in the United States have an account on the service. With that many active users, it’s time to start thinking about promoting your business on the network. If you’ve never used Pinterest before, you’ll need … Continued