When deciding to design a mobile app for your business, it’s key to take a step back and make sure your app is efficient and user-friendly. Many times, businesses can get too excited with their mobile apps and forget that their purpose is convenience- are they making the users life easier with this app? While … Continued
The world of SEO has been shaken up in the past few years and changed dramatically. Marketers are having to keep up regularly with what’s outdated, what’s new and what works. As SEO has grown and changed, as with most things, there have been myths floating around that are known to be true. However, the … Continued
There’s a wide variety of ways to engage your customers, and videos can be one of the most entertaining. In less than 120 seconds, you can make your customers laugh, give them important information, or show them how to use a product. Videos allow your customers to put a face to your company, and give … Continued
Previously Google Places, Google+ Local is now Google’s online review and recommendations aggregator, already racking up more than 100,000 participating businesses. Google+ Local links form location pins in Google Maps and has teamed up with Zagat ratings to provide overviews and reviews for businesses. This new makeup has made Google+ Local a much richer environment … Continued
If you haven’t heard of HARO (Help A Reporter Out), your business needs to start checking it out. HARO connects journalists with sources for a wide variety of subjects. Whatever your business’ industry, there’s a reporter out there who needs your expertise. Reporters, bloggers, and other content writers need quotes and information on a wide … Continued
Most small businesses will attempt to design a website themselves, thinking they have the right idea about what goes where, what’s most important and how to format it. In reality, there are many errors in design that companies consistently make, and though they may seem small, these mess-ups can cause your customers so much frustration … Continued
When making use of social media for your business, LinkedIn can often be overlooked. LinkedIn has become a successfully useful tool for a variety of different businesses, big and small. When putting together your social media marketing strategy, LinkedIn should be a top priority and carefully managed to ensure you’re getting its full benefits. LinkedIn … Continued
Social media has become a central part of marketing strategies for all businesses, but with new strategies comes more confusion. Many popular beliefs about social media just aren’t true, and we’re here to find the myths and shed light on the facts. When your business decides to dive into social media, make sure you’re not … Continued
Facebook announced the introduction of clickable hashtags on it’s news site this week, making it possible to see large feeds of the biggest topics people are posting about using hashtags (can we get a #finally?). Similar to Twitter or Instagram, Facebook hashtags are a way of making your post part of a bigger discussion. The … Continued
As important as the layout of your company’s website is, the colors of your logo and your site are just as important. Certain colors can evoke particular emotions in customers and cause an immediate effect on consumers’ minds. The most prominent and recognizable brands in the world can be noticed simply by their color, and … Continued