If you want your business to rank higher in search engines, get more conversions and more revenue, you have to live out your unique selling proposition or USP. Your USP tells consumers what you have to offer that no one else can offer. It’s why your business must exist. A recent Entrepreneur article shared that … Continued
In this week’s online marketing news round-up, we are highlighting the top ten online marketing stories the Fahrenheit Marketing team has been chatting about around the office. 4 SEO Tasks Small Businesses Must Do Every Month Many small businesses have so much going on, it’s hard for them to figure out how to do SEO … Continued
We’ve all learned that social media is a great way to spread the content we’ve worked so hard to create. Social media shares are like free advertising, but even better because people find endorsements from their friends to be much more credible than advertising. So how do we decide which social media buttons to include? … Continued
We have a number of clients who are lawyers, so we know what website factors work best in converting their clicks into solid clients. Here are our top three tips for increasing conversions on a lawyer’s website: Tell a personal story: It’s important for a lawyer’s audience see they are a real person who has … Continued
In this week’s Follow Friday, we are sharing some of the Web designers and resources Fahrenheit’s talented Web designers follow. Here are our top five Web designers who educate and inspire us: 1. Vitaly Friedman (@smashingmag) Vitaly Friedman is the editor-in-chief of Smashing Magazine, which is an online magazine for Web designers and developers. We … Continued
Everyone knows they should be on social media and using it to get customers, but how exactly do you do that? To help you use the ever-growing world of social media to your advantage, here are three tips on finding customers through social channels: 1. Search them out. Instead of waiting for customers to find … Continued
For a few years now, it’s been common practice among employers to check out the social media profiles of potential hires before they’re brought into the company. But can a boss fire a current employee for things they say on the internet? According to the National Labor Relations Board: sometimes. The NLRB has made it … Continued
We design websites that stand out, write compelling copy, use exceptional SEO strategies, create awesome web apps and more. But if our clients’ customers don’t complete the call to action, all our hard work doesn’t lead to more revenue. A strong call to action can make all your hard work worthwhile. Here are five call … Continued
You’ve got your business’s website, but now you need a savvy domain name—one that will drive traffic to your site. But what’s in a name, anyhow? Will your domain name really make that big of a difference when it comes to SEO? The answer is—you guessed it—yes. Even though this slice of the SEO pie … Continued
An online marketing tool we couldn’t live without is SEOmoz. We use it everyday to keep track of how our clients are doing and how we can help them convert even more clicks into customers. Here are the three reasons we love SEOmoz so much: Weekly Crawls and Rank Tracking Since we have a wide-range … Continued