After fending off an anti-competition investigation by the Federal Trade Commission, Google might’ve thought it was in the clear. But for a company this big and with this many customers, controversy is never far away. Internet users and news media have accused the company of killing an innocent donkey in the Kweneng region of Botswana. … Continued
The little white search bar on the top of your Facebook page is finally getting an upgrade. Long dismissed as a feature with limited capabilities, the Facebook search bar just got a whole lot better and could be changing how we use the Internet. Facebook’s “Graph Search” isn’t like your typical Google or Bing search. … Continued
If you are just starting to use Google Analytics, you may feel overwhelmed with the stats, graphs, data and new terms that pop up before you. To help ease you into Google Analytics, here are some key terms to know to make the most of your analytics: Bounce rate If you are looking at your … Continued
The 10 articles in this week’s online marketing news roundup remind us where online marketing is headed in 2013 and what we left behind in 2012. Here’s what we’ve been chatting about in the office this week: 1. How to be a Spammer in 20 Simple Steps This article highlights the many ways that people … Continued
Texture is now an essential way to add depth to a Web design. It can guide the reader’s eyes and bring focus to key elements. At Fahrenheit Marketing, our expert Web designers like to use it for two main reasons: 1. Grab attention Texture can separate content from the rest of the site and draw … Continued
At Fahrenheit Marketing we don’t just write any content, but we write content that Google and our clients’ customers love. Here are some tips we’ve learned on how to write content that search engines and humans will both enjoy: Don’t just tell readers what to do, tell them how to do it: As copywriter Bob … Continued
In this week’s Follow Friday series, we are sharing some of the top copywriters we follow and constantly learn from. 1. Drayton Bird @DraytonBird Drayton Bird has been lauded as the UK’s number one copywriter. His book, Commonsense Direct and Digital Marketing, has been the UK’s best seller on the subject every year since 1982. … Continued
We’ve shared before about the importance of A/B testing and given some testing tips. But if you feel like you are running out of ideas of what to test on your site, here are 13 different ways to do A/B testing that will help you convert clicks into customers. 1. Social Sharing You may have … Continued
Did you know that on average eight out of 10 people will read a headline, but only two out of 10 will read the rest of the article? This means copywriters must always strive to write the most attention-grabbing headlines possible. Here are five tips we’ve learned to write headlines that draw readers into our … Continued
As we look back on 2012, we wanted to highlight our most popular blog posts. It’s been an eventful year in online marketing, and our most read posts highlight some of 2012’s biggest happenings: 1. Privacy and Duck Duck Go Google’s personalized search results were in the news a lot this year. Our most popular … Continued