These days having a catchy jingle or a smooth slogan just doesn’t cut it when trying to sell your products. Users want lots and lots of information about whatever they are about to purchase, and not just any information, but user-friendly content that connects with them. A UX Booth article recently shared how they discovered … Continued
Next up in our Fahrenheit employee profile series is one of our creative content developers, Sherri. She spends her days developing strong content for our clients that keeps them up in the SERPs while converting clicks into customers. Learn how her love for writing and all things Thai keeps her busy at home, too. Where … Continued
Lists make it easier to digest piles of information, but many are so boring to look at that we wonder, why take the time to read them? To help your lists get the attention they deserve, try out one of these list ideas we found on UI Patterns: 1. Photos: Instead of using numbers or … Continued
If you want your business to rank higher in search engines, get more conversions and more revenue, you have to live out your unique selling proposition or USP. Your USP tells consumers what you have to offer that no one else can offer. It’s why your business must exist. A recent Entrepreneur article shared that … Continued
In this week’s online marketing news round-up, we are highlighting the top ten online marketing stories the Fahrenheit Marketing team has been chatting about around the office. 4 SEO Tasks Small Businesses Must Do Every Month Many small businesses have so much going on, it’s hard for them to figure out how to do SEO … Continued
We’ve all learned that social media is a great way to spread the content we’ve worked so hard to create. Social media shares are like free advertising, but even better because people find endorsements from their friends to be much more credible than advertising. So how do we decide which social media buttons to include? … Continued
We have a number of clients who are lawyers, so we know what website factors work best in converting their clicks into solid clients. Here are our top three tips for increasing conversions on a lawyer’s website: Tell a personal story: It’s important for a lawyer’s audience see they are a real person who has … Continued
In this week’s Follow Friday, we are sharing some of the Web designers and resources Fahrenheit’s talented Web designers follow. Here are our top five Web designers who educate and inspire us: 1. Vitaly Friedman (@smashingmag) Vitaly Friedman is the editor-in-chief of Smashing Magazine, which is an online magazine for Web designers and developers. We … Continued
Everyone knows they should be on social media and using it to get customers, but how exactly do you do that? To help you use the ever-growing world of social media to your advantage, here are three tips on finding customers through social channels: 1. Search them out. Instead of waiting for customers to find … Continued
For a few years now, it’s been common practice among employers to check out the social media profiles of potential hires before they’re brought into the company. But can a boss fire a current employee for things they say on the internet? According to the National Labor Relations Board: sometimes. The NLRB has made it … Continued