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The Value of Social Media

One of the biggest debates in Internet marketing for businesses is how to gauge social media’s return on investment. Will businesses get their money back? If not, what’s the point? Arguments we’ve heard against social media include: “I don’t Facebook.” “I can’t get business from Twitter.” “It’s just social media.” These statements often come from … Continued

5 Tips for Blending Content and Usability

You’ve worked hard to make your site’s content fresh and relevant. Why the high bounce rate and silent phones? Your site may have the most researched, informative and engaging content on the planet–but if your website visitor is confronted with a distracting pop-up or the site is difficult to navigate, a bounce may be the … Continued

Hitting the Guest Blogging Wall

Hitting the Guest Blogging Wall If you haven’t already seen Carson Ward’s latest post on the SEOmoz blog, go check it out. In my opinion, Carson’s take on the guest blogging bubble is dead-on. Guest blogging shouldn’t be your only link building strategy but rather a formidable tool in your arsenal, used sparingly and only … Continued

The Error 404 Funnies

We’ve all seen them. They pop up whenever we type in a web address incorrectly or have a broken link on a site. Hitting the Error 404 page can cause the confused and annoyed visitor to bounce immediately. But through customized Error 404 pages, you can keep your visitors engaged and informed that maybe they … Continued

Fahrenheit Marketing Adds Online Public Relations

Since Fahrenheit Marketing began in 2008, we have always been involved in PR. But now we have stepped it up even more through our partnership with PR Web, which provides online press release syndication—plus, we recently hired, Julianne, a PR expert, to head up our PR department. Fahrenheit chose to offer this new service because … Continued

Fahrenheit Road Trip

This past Monday, three members of the Fahrenheit team—Ricardo, Garrett and Julianne—took a trip over to Houston to meet with Dr. Louis Bosse of Greenspoint Dental and Dr. Lance Jue of A Beautiful Smile at Lake Pointe. For Garrett, our account manager, it was his first time in Houston. Garrett was raised in North Carolina, … Continued

Google Glasses: Changing How We See Advertising

Google Glasses have been the talk of Tech Town for awhile. But in case you haven’t heard, the glasses have a microphone for voice commands, a speaker and camera that are controlled by a touchpad that lines the side of the device. Through this wearable computer, others can see what you see through streaming video … Continued