For a few years now, it’s been common practice among employers to check out the social media profiles of potential hires before they’re brought into the company. But can a boss fire a current employee for things they say on the internet? According to the National Labor Relations Board: sometimes. The NLRB has made it … Continued
We design websites that stand out, write compelling copy, use exceptional SEO strategies, create awesome web apps and more. But if our clients’ customers don’t complete the call to action, all our hard work doesn’t lead to more revenue. A strong call to action can make all your hard work worthwhile. Here are five call … Continued
You’ve got your business’s website, but now you need a savvy domain name—one that will drive traffic to your site. But what’s in a name, anyhow? Will your domain name really make that big of a difference when it comes to SEO? The answer is—you guessed it—yes. Even though this slice of the SEO pie … Continued
An online marketing tool we couldn’t live without is SEOmoz. We use it everyday to keep track of how our clients are doing and how we can help them convert even more clicks into customers. Here are the three reasons we love SEOmoz so much: Weekly Crawls and Rank Tracking Since we have a wide-range … Continued
We all like to try to win prizes, especially if it’s simple to enter and there’s a chance to win something awesome. That’s why social media contests are a popular method to boost your social engagement. But social media contests aren’t as simple as they appear, and should have a strong strategy behind them. If … Continued
Most of us don’t like to wait: in lines at the grocery store, for our food to come at a restaurant, at the doctor’s office, to go online until after we stop driving — and we really don’t like to wait half a second longer for a website to load. If we do, we leave. … Continued
Next up in our Fahrenheit Marketing employee profile series is our Public Relations Specialist, Julianne. She spends her days helping the world see how amazing our clients are through press releases and more. Learn how she grew up with a passion for PR and UT football and why she loves working for our clients: Where … Continued
After fending off an anti-competition investigation by the Federal Trade Commission, Google might’ve thought it was in the clear. But for a company this big and with this many customers, controversy is never far away. Internet users and news media have accused the company of killing an innocent donkey in the Kweneng region of Botswana. … Continued
The little white search bar on the top of your Facebook page is finally getting an upgrade. Long dismissed as a feature with limited capabilities, the Facebook search bar just got a whole lot better and could be changing how we use the Internet. Facebook’s “Graph Search” isn’t like your typical Google or Bing search. … Continued
Confused by PPC reports? This glossary explains essential marketing definitions for Google paid search and pay-per-click campaigns — with clear actions to boost results.