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Fahrenheit Road Trip

This past Monday, three members of the Fahrenheit team—Ricardo, Garrett and Julianne—took a trip over to Houston to meet with Dr. Louis Bosse of Greenspoint Dental and Dr. Lance Jue of A Beautiful Smile at Lake Pointe. For Garrett, our account manager, it was his first time in Houston. Garrett was raised in North Carolina, … Continued

Google Glasses: Changing How We See Advertising

Google Glasses have been the talk of Tech Town for awhile. But in case you haven’t heard, the glasses have a microphone for voice commands, a speaker and camera that are controlled by a touchpad that lines the side of the device. Through this wearable computer, others can see what you see through streaming video … Continued

Fahrenheit Marketing Adds Online Public Relations to its Service List

Austin-based web development firm, Fahrenheit Marketing, now offers public relations services to its clients. Austin, Texas, July 10, 2012 — Austin web development firm, Fahrenheit Marketing, now offers full-service online public relations to its clients. Though the firm has worked with one form or another of public relations since its founding in 2008, recent online trends helped … Continued

Women’s Power over Men even in Social Media

Women have influence over men, and are not as easily swayed by marketing, a new survey suggests. The research was published in the journal Science and tracked the use of a Facebook application. Women sent friends the notification that they had used the Facebook movie-rating app, and about 1 ½ times more of their male … Continued

IOS 6, Retina Screens, and Siri in Spanish

On Monday, Apple gave its much anticipated keynote address at the Apple Worldwide Developers Conference held in San Francisco. Among the new gadgets displayed during the address were iOS 6, a new MacBook Pro and a new maps application designed to challenge Google Maps. In the wake of the disastrous initial public offering, Facebook is … Continued

Fahrenheit Marketing Provides Interactive Advertising Capabilities to Knowbility, Wins Award

Fahrenheit Marketing partners with accessibility non-profit Knowbility to provide interactive advertising services to the organization. Austin, Texas, July 06, 2012 — Fahrenheit Marketing, an Austin web design firm, has created a strategic partnership deal with Knowbility, a non-profit whose mission is to improve the availability of accessible information technology, to provide interactive advertising services to serve … Continued

Privacy, Personalization and Duck Duck Go

Recently there’s been a lot of discussion about Google’s privacy standards and the personalization of search results. In a nutshell, whenever you search for something on Google, that information is stored on Google’s servers. Google uses this information to then deliver you targeted advertisements. Google also uses this information to personalize your search results. The … Continued

Google Thinks Like Us Through Knowledge Graph

If you have googled anything recently, you might have noticed a new feature called Knowledge Graph, which assists users by highlighting more relevant and informative search results for certain topics. When searching, Google now brings up the basics on your topic–a biography, map, history, etc.–and displays it at the top right of search results. The … Continued

Would you Pay to Promote your Facebook Post?

News has leaked that Facebook is testing a feature that will let users pay to highlight or promote their posts to make them more visible to their Facebook friends. The New Zealand site Stuff first broke the story that the tests are being done with Facebook users in New Zealand. According to TechCrunch, the test … Continued

Three-Way Battle: Google Drive, Dropbox and SkyDrive

Last week, Google released its newest product, Google Drive. However, the concept behind Google Drive isn’t that new at all. Google has more or less entered into a market with some already big-name competitors. Google Drive is a service which allows users to store files online and share those files with others using the service. … Continued