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5 Tips For Marketing Your Business on Pinterest

Pinterest is driving more referral traffic than Google +, which means if you aren’t already using the service it’s time to capitalize on it. Pinterest is a social site where users create theme-based image pinboards with pictures from all over the web and share them with other users. Here are some tips from Fahrenheit Marketing’s … Continued

How Google Places Can Help Your Local Business

Google Places is a local business directory paired up with Google Search. It gives a business a landing page where it can describe its services, additional contact information, highlight products through photos and video, and allows customers to leave reviews. Google Places is very important to businesses because Google Search relies heavily on Google Places … Continued

Tips and Tricks to Twitter’s New Brand Pages

The results of a recently released eye tracking study will help companies make best use of the new brand Twitter page features—convincing visitors to become followers. Twitter’s enhanced profile pages took off in early December for only 21 select advertisers such as Coca-cola, Bing and McDonald’s. Most were brands already using Twitter to display commercial … Continued

Americans Spend More Time Viewing Online Videos

According to the latest data from comScore Video Metrix, 182 million U.S. internet users watched 23.2 hours of online video content per viewer in December 2011. Online video views increased dramatically since December 2010 when 172 million U.S. Internet users watched online videos for an average of 14.6 hours per viewer. The video viewers have … Continued

Bing Becomes Second Largest Search Engine in the US

Bing is now the number two search engine in the U.S. after overtaking Yahoo in the latest search engine market share report from comScore. More than 18.2 billion searches were completed in December, up 2 percent from November and Google continues to lead with 65.9 percent market share. Bing which launched in June 2009 now … Continued

Foursquare Explore Shows Shift to Local Search

When users search on Foursquare’s website, a location-based social network for smartphones, for what to see in Paris or where to eat good Thai food, instead of a broad list the search results can now be tailored specifically to their preferences. It can now be termed a local search engine. Foursquare’s Explore feature is powered … Continued

Consumers Shopped till their Fingers Dropped

The prediction that mobile searches and sales would escalate during the 2011 holidays came true. According to IBM, in December 2011 these numbers were double what they were for the same period last year. 14.6 percent of all online sessions on a retailer’s site launched from a mobile device, compared to 5.6 percent during the … Continued

Google Gets Personal with Search Plus Your World

Google has revolutionized its search results, with the new “Search Plus Your World” format. Starting today a “Personal Results” view appears showing results based on the user’s behavior and social connections. Private, Public & Social After searching, a message may appear such as “50 personal results and 419,000 other results”. Some of those 50 results … Continued

Android Takes a Bite Out of Apple’s Market Share

Android beat out Apple’s iOS in market share last month, according to the number of ad impressions seen by ad network Chitika. In December, Android grabbed the lead with a 51.6 percent share, leaving iOS in second place with 46.5 percent. Google’s Android chief Andy Rubin recently touted that 3.7 million Android devices were activated … Continued