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Author: Fahrenheit Marketing

Fahrenheit Marketing Provides Interactive Advertising Capabilities to Knowbility, Wins Award

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Fahrenheit Marketing partners with accessibility non-profit Knowbility to provide interactive advertising services to the organization. Austin, Texas, July 06, 2012 — Fahrenheit Marketing, an Austin web design firm, has created a strategic partnership deal with Knowbility, a non-profit whose mission is to improve the availability of accessible information technology, to provide interactive advertising services to serve … Continued

Privacy, Personalization and Duck Duck Go

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Recently there’s been a lot of discussion about Google’s privacy standards and the personalization of search results. In a nutshell, whenever you search for something on Google, that information is stored on Google’s servers. Google uses this information to then deliver you targeted advertisements. Google also uses this information to personalize your search results. The … Continued

Google Thinks Like Us Through Knowledge Graph

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If you have googled anything recently, you might have noticed a new feature called Knowledge Graph, which assists users by highlighting more relevant and informative search results for certain topics. When searching, Google now brings up the basics on your topic–a biography, map, history, etc.–and displays it at the top right of search results. The … Continued

Would you Pay to Promote your Facebook Post?

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News has leaked that Facebook is testing a feature that will let users pay to highlight or promote their posts to make them more visible to their Facebook friends. The New Zealand site Stuff first broke the story that the tests are being done with Facebook users in New Zealand. According to TechCrunch, the test … Continued

Three-Way Battle: Google Drive, Dropbox and SkyDrive

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Last week, Google released its newest product, Google Drive. However, the concept behind Google Drive isn’t that new at all. Google has more or less entered into a market with some already big-name competitors. Google Drive is a service which allows users to store files online and share those files with others using the service. … Continued

Content Curation: The SEO Benefits

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Last week we posted part one of our discussion on content curation. Mostly we stuck to what content curation is and how it’s helping users to discover new and reliable information. This week, however, we will explore how content curation is helpful for SEO and website development. As we said last week, content curation is … Continued

Content Curation: A New Way to Approach the Internet

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Recently there’s been some buzz around the SEO blogosphere about a new SEO strategy using content curation websites. If the hype is to be believed, content curation has the potential to drive site traffic and even help generate site content. First, it’s probably important to establish just what the term “content curation” means. As anyone … Continued

How Fahrenheit’s Web Developers Stay Smart

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Austin is the perfect city for our web developers to live and work in. Around every corner are tech resources that help them stay up to date on what’s going on in the web development field. Here are some of the Austin tech monthly meetups our web developers attend in order to better serve our … Continued

Why We Switched from Bascamp to activeCollab

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For small businesses like Fahrenheit Marketing, it is important to have software that helps us manage web development, content writing, and  SEO using one tool. We used software called Basecamp for awhile, but recently decided to switch over to activeCollab. Basecamp might fit other companies’ needs well, but for Fahrenheit Marketing, which has a strong … Continued

Do Users Want Personalized Search

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Recently Pew Research Center’s Internet & American Life Project released the results of a survey on search engine use. The researchers interviewed over 2,000 adults by telephone, asking them about how often they used search engines, which search engines they used, and if they cared for personalized search. The results paint an interesting picture of … Continued