A recent study conducted by marketing firm Slingshot SEO determined that companies should invest more time and effort in organic search, which is when customers type terms into internet search engines, and discover companies products. The study tracked the online conversion process for over 30 domains, including large retailers, and covered 23 million multiple interaction … Continued
Pinterest is driving more referral traffic than Google +, which means if you aren’t already using the service it’s time to capitalize on it. Pinterest is a social site where users create theme-based image pinboards with pictures from all over the web and share them with other users. Here are some tips from Fahrenheit Marketing’s … Continued
Google Places is a local business directory paired up with Google Search. It gives a business a landing page where it can describe its services, additional contact information, highlight products through photos and video, and allows customers to leave reviews. Google Places is very important to businesses because Google Search relies heavily on Google Places … Continued
The results of a recently released eye tracking study will help companies make best use of the new brand Twitter page features—convincing visitors to become followers. Twitter’s enhanced profile pages took off in early December for only 21 select advertisers such as Coca-cola, Bing and McDonald’s. Most were brands already using Twitter to display commercial … Continued
According to the latest data from comScore Video Metrix, 182 million U.S. internet users watched 23.2 hours of online video content per viewer in December 2011. Online video views increased dramatically since December 2010 when 172 million U.S. Internet users watched online videos for an average of 14.6 hours per viewer. The video viewers have … Continued
Bing is now the number two search engine in the U.S. after overtaking Yahoo in the latest search engine market share report from comScore. More than 18.2 billion searches were completed in December, up 2 percent from November and Google continues to lead with 65.9 percent market share. Bing which launched in June 2009 now … Continued
When users search on Foursquare’s website, a location-based social network for smartphones, for what to see in Paris or where to eat good Thai food, instead of a broad list the search results can now be tailored specifically to their preferences. It can now be termed a local search engine. Foursquare’s Explore feature is powered … Continued
This August, Facebook is projected to have 1 Billion users. But just how much is 1 Billion? Well, consider that 1 Billion seconds ago, Ronald Reagan was just beginning his presidency. Or 1 Billion hours ago, our ancestors were still fighting woolly mammoths with flint spears. At 1 Billion users, Facebook will have managed to … Continued
The prediction that mobile searches and sales would escalate during the 2011 holidays came true. According to IBM, in December 2011 these numbers were double what they were for the same period last year. 14.6 percent of all online sessions on a retailer’s site launched from a mobile device, compared to 5.6 percent during the … Continued
Google has revolutionized its search results, with the new “Search Plus Your World” format. Starting today a “Personal Results” view appears showing results based on the user’s behavior and social connections. Private, Public & Social After searching, a message may appear such as “50 personal results and 419,000 other results”. Some of those 50 results … Continued