According to eMarketer, there are approximately 23 million US moms who have children under the age of 18, and are active Facebook users–approximately two-thirds of all moms in the US! While this market appears to be an appetizing target for many advertisers and marketers, research shows that moms can be a tricky group to reach. … Continued
Dentists traditionally relied on word-of-mouth and good reputations to grow their business, but in tough economic times this strategy may not be enough to produce a healthy dental practice. In the past dentists would sponsor local youth sports teams, get involved in the community, upgrade waiting rooms, give out freebies and offer referral bonuses. When … Continued
According to comScore, approximately 40 million mobile device users access social media on a daily basis. This enormous number of mobile users who access social sites comes as no surprise. Facebook has already announced that its global active mobile user base has topped 350 million, which is nearly 44% of its active user base. These … Continued
It appears that 2011 was a record-breaking year for Black Friday retail sales. Data released from IBM, the National Retail Federation, comScore, Channel Advisor, and ShopperTalk indicates that 2011 had the highest Black Friday sales on record. These record numbers were attained despite the weak economy, and have left many with high hopes for sales … Continued
A survey sponsored by CityGrid Media and conducted by Harris Interactive confirmed what many of us already suspected–search engines are the leading way in which people find information for local businesses. Review sites are equally influential on mobile devices. This survey was conducted over the telephone to over 1000 adults in the US. Approximately 60% of … Continued
October’s comScore search data has been released and Google continues to dominate the search market while Bing-powered search has dropped 1 percent since August. comScore’s US Search Engine Statistics for October: Bing increased to 14.8%, up .1% from September; and up from 11.5% year-over-year (YoY). Yahoo declined to 15.2%, down .3% from September, and down … Continued
A recent report released by Efficient Frontier (EFF) and Macquarie Capital predicts that paid search from mobile devices (including tablets) will comprise between 16-22%of total ad spend in 2012. EMarketer also projects that 2012 search ad revenues in the US will reach approximately $17 billion. Given EFF’s projections, this means mobile spending will be $2.7 … Continued
We’ve decided to share some of the tools that were frequently mentioned in both presentations and tweets at the 2011 Pubcon Las Vegas conference. Link Building Link Research Tools Link Research Tools (LRT) combines link data from 22 sources and includes 53 different metrics to measure link value and find high quality sources of links. … Continued
Google unveiled a new algorithm update aimed at providing fresher search results that’s expected to impact 35 percent of searches by providing recent news, blog posts and multimedia when a user’s intent is to find the latest information on a topic. Example searches that could see “fresher” results: – who to start for fantasy football … Continued
I’m angry at Google and I’m not alone as the SEO community has started to realize the full impact of Google’s decision to block keyword referral data for searches done when people are signed into their Google account. What started as a minor inconvenience has turned into a nightmare for SEO companies that are now … Continued