Who cares if you have a responsive web design? Google does — and so should you. In a Google blog post discussing the best ways to create a mobile presence that Google can easily crawl and index, Google’s number one suggestion was having a website with responsive web design. Responsive web design means that your … Continued
What is a brand? Your brand is your company’s reason for existing and how that reason is expressed through your advertising, website, social media, etc., to your customers, shareholders and employees. Even though you create your company’s brand, a brand is really a combination of the associations and value that your customers place on your … Continued
With Google’s recent Penguin update, many sites are finding it difficult to rank high in search engine results. The Penguin update was intended to weed out sites using spammy, black-hat or questionable search engine optimization (SEO) techniques to achieve a high search engine rank. These black-hat techniques violate Google’s policy and Google holds sites accountable … Continued
You say you dislike social media, but have you taken it for a spin? Many shy away from social media because they feel left in the dark. Granted, in the beginning the learning curve can feel like falling into an abyss. Give this powerful marketing tool a chance. Send your inner naysayer on vacation and … Continued
One of the biggest debates in Internet marketing for businesses is how to gauge social media’s return on investment. Will businesses get their money back? If not, what’s the point? Arguments we’ve heard against social media include: “I don’t Facebook.” “I can’t get business from Twitter.” “It’s just social media.” These statements often come from … Continued
You’ve worked hard to make your site’s content fresh and relevant. Why the high bounce rate and silent phones? Your site may have the most researched, informative and engaging content on the planet–but if your website visitor is confronted with a distracting pop-up or the site is difficult to navigate, a bounce may be the … Continued
As Neil Armstrong’s death has been on the news and on our minds lately, Google discussed how computing has advanced so much since those early days of space flight. The Apollo Guidance Computer on board the lunar module executed instructions at a speed around 40 KHz (or 0.00004 GHz)—about 100,000 times slower than a top-of-the-line … Continued
Hitting the Guest Blogging Wall If you haven’t already seen Carson Ward’s latest post on the SEOmoz blog, go check it out. In my opinion, Carson’s take on the guest blogging bubble is dead-on. Guest blogging shouldn’t be your only link building strategy but rather a formidable tool in your arsenal, used sparingly and only … Continued
We’ve all seen them. They pop up whenever we type in a web address incorrectly or have a broken link on a site. Hitting the Error 404 page can cause the confused and annoyed visitor to bounce immediately. But through customized Error 404 pages, you can keep your visitors engaged and informed that maybe they … Continued
Austin, Texas, August 13, 2012— SERPs.com named the website for Fahrenheit Marketing, an Austin web design firm, one of the 10 best SEO agency websites. SERPs analyzed more than 400 SEO websites across the United States’ largest markets and chose Fahrenheit Marketing to make the cut into the selective top 10. According to the SERPs blog … Continued