A new study by retail marketing firm RevTrax revealed the impact paid search has on offline sales. For every $1 in online revenue generated by paid search, $6 is generated in offline revenue. This fact has been easy for marketers to overlook, due to the difficulty of tracking online-to-offline transactions. For two years, RevTrax monitored … Continued
Online video views have exploded in popularity over the past few years, likely due to a variety of factors including increased internet speeds, and better mobile and tablet video technology. According to the Q3 Video Monetization Report by Free Wheel, this year alone online video views are up 97%. The number of video ad views … Continued
According to data released by communications firm ZenithOptimedia, Google now owns 44% of the global advertising market. This is up nearly 10% over the past five years, solidifying Google’s dominance in online advertising. Google has continued to gain market share at an impressive rate, largely due to acquisitions such as YouTube. Facebook is also gaining … Continued
BrightEdge recently released data comparing brand adoption among Facebook and Google+. BrightEdge found that of the top 100 brands in the United States, 61% of them have created Google+ pages in the short amount of time they have been available. Facebook currently has a large lead on Google+, with 93% of the top 100 brands … Continued
According to eMarketer, there are approximately 23 million US moms who have children under the age of 18, and are active Facebook users–approximately two-thirds of all moms in the US! While this market appears to be an appetizing target for many advertisers and marketers, research shows that moms can be a tricky group to reach. … Continued
Dentists traditionally relied on word-of-mouth and good reputations to grow their business, but in tough economic times this strategy may not be enough to produce a healthy dental practice. In the past dentists would sponsor local youth sports teams, get involved in the community, upgrade waiting rooms, give out freebies and offer referral bonuses. When … Continued
According to comScore, approximately 40 million mobile device users access social media on a daily basis. This enormous number of mobile users who access social sites comes as no surprise. Facebook has already announced that its global active mobile user base has topped 350 million, which is nearly 44% of its active user base. These … Continued
It appears that 2011 was a record-breaking year for Black Friday retail sales. Data released from IBM, the National Retail Federation, comScore, Channel Advisor, and ShopperTalk indicates that 2011 had the highest Black Friday sales on record. These record numbers were attained despite the weak economy, and have left many with high hopes for sales … Continued
A survey sponsored by CityGrid Media and conducted by Harris Interactive confirmed what many of us already suspected–search engines are the leading way in which people find information for local businesses. Review sites are equally influential on mobile devices. This survey was conducted over the telephone to over 1000 adults in the US. Approximately 60% of … Continued
October’s comScore search data has been released and Google continues to dominate the search market while Bing-powered search has dropped 1 percent since August. comScore’s US Search Engine Statistics for October: Bing increased to 14.8%, up .1% from September; and up from 11.5% year-over-year (YoY). Yahoo declined to 15.2%, down .3% from September, and down … Continued