Facebook has become the medium of choice for brands looking to connect with consumers but businesses always had a hard time getting detailed metrics regarding pages and campaigns. This is going to change in the upcoming days as Facebook is set to release a new set of tools designed to improve the measurement of consumer … Continued
Facebook recently announced a multitude of changes to the website’s features and user interface including the brand new Facebook Timeline. In Fahrenheit Marketing’s newest video blog, Joseph Holguin takes us through Timeline which is shaping up to be one of the most exciting changes to Facebook since it was launched. This new feature puts your … Continued
In Fahrenheit Marketing’s latest video blog, “5 Tips for Optimizing Your Brand’s Twitter Page”, Joseph Holguin takes us through the process of 5 simple steps to making your twitter a bit more appealing to consumers and visible to search engines. Companies often leave out minor details in their social media profiles that can affect traffic … Continued
We here at Fahrenheit Marketing recently decided to start filming what we hope to be a continuing series of videos featuring our new social media strategist, Joseph Holguin. In today’s video Joseph shares five quick and easy tips that businesses can use to transform their Facebook page. Most businesses only include basic information, ignoring opportunities … Continued
It was recently estimated that Google+, the newest social network on the block, grew a whopping 30% between the 20th and 22nd of September. During this period, the social network finally moved away from their field trial and launched open beta meaning that anyone could join, eliminating the need for an invite to participate. In … Continued
ExactTarget recently released a report on the interactions that consumers have with brands through social media platforms like Facebook, Twitter, and email. According to this study, 51% of social media consumers felt that after liking a company, they expected to receive additional marketing messages from that company. On the other hand, 40% of these consumers … Continued
Have you ever asked yourself, “How long will the link I just posted stay alive until my friends and followers stop caring?” Well bit.ly may have an answer for you. According to a recent bit.ly study, the average half-life of these links hovers around 3 hours. Predictably, bit.ly found that the half-life, or time it … Continued
The latest Experian Hitwise report covering US search activity for the month of August shows Bing gaining market share at Google’s expense. In the year since Bing partnered with Yahoo to provide their organic search results, the sites have seen a 4 percent increase in US market share with Hitwise reporting that Bing-powered searches rose … Continued
The New York Times recently highlighted a new form of local search sabotage where competitors, disgruntled employees and dissatisfied consumers are going beyond negative reviews and instead claiming businesses are permanently closed in order to inflict more harm than a one-star review. When a business is flagged as being closed, they can lose rankings that … Continued
BrightEdge recently published a study showing the correlation between social buttons and social shares by the public. The company’s data indicated that sites featuring a tweet widget / button received seven times more twitter mentions than sites that didn’t display the icon. This research was taken from the top 10,000 websites on the internet and … Continued