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6 Methods to Market Your Shopify Store

Whether you are an established eCommerce company or you’ve just created your first Shopify storefront, gaining and retaining customers is key to growing and maintaining your business. Incorporate these six proven methods into your Shopify marketing strategy to gain new customers, boost conversion rates, and drive revenue.  1. Grow Sales with google Shopping Ads A … Continued

Branding Style Guide: An Essential Component of Branding

You may have heard the phrase “building your brand” or “branding is everything.” (Will probably switch out these quotes)  With hundreds of brands popping out of the woodwork daily, brand building is critical to capturing consumers and creating brand recognition. But how do you successfully cement your brand in people’s minds?  It’s important for organizations … Continued

7 Ways To Market Your Dental Practice

These seven free dental marketing tips can help you improve the effectiveness of your dental practice’s digital marketing strategy. Organic search listings can be improved with the help of these tips. This advice applies to dental offices of all sizes, from a single practitioner to a large-scale chain. Learn about SEO, content, and email marketing … Continued

6 Benefits of Custom BigCommerce Themes

Business owners will spend countless hours attempting to customize their eCommerce website with underwhelming results. That energy could be put into marketing, R&D, continuing education, or customer service. Knowing one’s strengths and when to seek the guidance of experts is a quality that great leaders possess. BigCommerce is a fully-hosted, SaaS, eCommerce platform enabling users … Continued

What is Laravel?

Laravel is a programming tool used during the development of web-based apps to bring order and consistency to projects requiring lots of code. It can assist with writing, testing, and protecting data.  Its unique advantage is a modular design pattern. With eloquent and expressive language that developers can easily manipulate, your final product will be … Continued

How To Integrate Shopify & GA4

GA4 is sunsetting Universal Analytics on July 1, 2023. While this may have seemed light years away when it was announced in October of 2020, mandatory migration is nearly here. If you leverage Shopify for your eCommerce storefront, it’s essential to ensure you’ve integrated GA4 to maintain proper data tracking when the switch happens. We’ve … Continued

How To Set up GA4 with GTM

Web analytics has become a cornerstone of understanding user behavior and optimizing online strategies. Google Analytics 4 (GA4), the latest iteration from Google, stands at the forefront of this analytical revolution. Having replaced the Universal Analytics, GA4 offers a more intuitive and user-centric approach to data analysis, making it an essential tool for businesses and … Continued

How To Integrate WordPress and GA4

Over 50% of all websites worldwide are hosted on WordPress, and over 70 million websites use Google Analytics for data tracking. The importance of optimizing your analytics for both platforms cannot be overstated. Mandatory migration from Universal Analytics to Google’s newest update, GA4, is scheduled for July 2023. It’s essential that businesses have the proper … Continued

Top UI Design Trends in 2023

An immersive, engaging, and contemporary user interface is a key aspect of an enjoyable, online user experience, and users can immediately spot and pass judgement on sites who fail to meet their expectations. UI Design has gained recognition for the specialization it requires and the enhancement it brings to your brand and user experience. Trained … Continued

Take These Steps to Avoid Job Scams

Fahrenheit Marketing recently learned of a scam that has individuals posing as our company and offering interviews to individuals.  During this process they are using our address, our logo and our job description to lure people into providing sensitive and private information to them.  Fahrenheit Marketing will never do this.  Given the calls and emails … Continued