During the keynote of SMX Advanced, Matt Cutts confirmed that Google plans to release another tweak to their Panda algorithm change that deals specifically with content that is scraped and reposted on other sites. One of the most common problems in search over the last few years has been sites re-posting content and outranking the … Continued
Our company generates hundreds of pages of content each month for clients and our own site. We write blog posts and informative articles as well as develop on-site content. However, our ability to measure the effectiveness of an individual piece has largely been at the page level, which combines the content with meta tags, URL … Continued
Analytics reports are becoming more robust as data from Google Webmaster Tools will now be integrated into Google Analytics. Google made the announcement earlier today at SMX and expanded on it with a subsequent post on their analytics blog. The data sharing is now in a pilot program, but when it’s rolled out later this … Continued
Recently two of our clients have been given multiple one star reviews from user accounts whose sole purpose is to down-vote competitors while giving glowing reviews to one company in particular. While I think that consumers can recognize that a one star review with no comment is probably junk, search engines add them to the … Continued
In May we received many questions about site penalties, SEO best practices, organic click-through rates, and Google’s foray into financial lead generation. If you have any questions you would like us to answer for our Monthly Marketing Q&A, leave them in the comments below or click here to email us a question. Penalties Do Manual … Continued
Last week, Matt Cutts held a live chat to discuss a variety of search-related topics. Below are some of the highlights: Google’s Algorithm and Ranking Factors – Google will be rolling out their Panda update for languages other than English. However, it will be months before they are ready to implement. Once the update is … Continued
This month marks the 6th birthday of YouTube. In order to celebrate, YouTube has released some interesting statistics. Currently, 48 hours of video are being uploaded to YouTube every minute, with 3 billion views per day. This is up from 24 hours of video per minute, and 2 billion views per day only one year … Continued
After ninety days, it appears as if Google as lifted the penalty placed against J.C. Penney for purchasing links that violated Google’s guidelines. On May 10th, J.C. Penney was ranking in the top 10 for 24 keywords, and that number has since grown to 899 keywords. JCP has removed all of the links referenced in … Continued
Based on recent data from Facebook, including “Like” buttons and other social plugins on your website will likely have a significant effect on visitor traffic and conversions. On average, media sites have seen a 300% increase in referral traffic after integrating Facebook into their site. Websites such as The Huffington Post, ABC News, and Washington … Continued
Google unveiled a new comparison site for credit cards, mortgages, CDs, checking and savings accounts as they position themselves in the financial lead generation sector. The company aims to compete with services like LendingTree and LowerMyBills, but is Google’s comparison site an unfair intrusion into the lead generation industry? Starting today, if you search for … Continued