The latest Adwords ad change continues to blur the line between PPC and organic results by imitating a popular search engine optimization strategy. Many sites use separator bars to distinguish between sets of keywords in their title tags, like the example below featuring the title of our home page: “Austin Web Design and Internet Marketing … Continued
Anyone with an email account knows the frustration of having their inbox flooded with spam emails, and has likely seen messages including pharmaceutical offers, work-at-home scams, and financial offers from Nigerian royalty. In 2009, spam levels reached a record high, with 94% of all emails being considered spam. Today, spam is slightly more under control, … Continued
Google recently announced new details about their +1 button. Here are some of the highlights: – Full implementation is just weeks away. Soon the button will begin popping up on your favorite sites and can be easily implemented on your own as well – To generate a +1 button for your site, they will have … Continued
The U.S. Justice Department is currently investigating details of Google’s advertising system and how they have treated several unnamed advertisers. Few details are available about the investigation; however, European regulators have recently complained that Google rigs the advertising system to drive up prices and manipulates search results to favor its own services and undermine competition. … Continued
Over the last few months, the New York Times has been publishing articles about the dark side of search engine optimization exposing companies that have used “dirty” tactics to improve their rankings. Last Friday, the newspaper published its latest story about paid links in the flower industry but unlike previous pieces, the response from both … Continued
Google recently released more information on low quality content and the 2-month old Panda update now has become the focal point of many online discussions related to SEO and content creation. According to the post, Panda is just one of 500 updates that the search engine plans to roll out this year. Since it’s release, … Continued
Google recently announced some new Adwords policy changes set to take effect on May 17th that address privacy and personal information concerns. The new rules are an attempt to curb unscrupulous advertisers and sites that collect sensitive information through an unsecured connection. The new additions are: – Making the privacy policy easier to access: A … Continued
Last night, news broke about a potentially embarrassing lawsuit involving Aaron’s, one of the nation’s largest rent-to-own companies.
During this past month’s monthly marketing Q&A session, we received many questions about competitor conduct, analytics, Google’s Panda update and site setup. If you have any questions you would like for us to answer, leave them in the comments below or click here to email us a question. Google’s Panda Update Q: What are some … Continued
Google has officially lifted a manual penalty it leveled against one of the largest online retailers Overstock.com. The company was initially penalized in late February for a link building scheme that awarded discounts in exchange for links on .edu web sites.