The U.S. Justice Department is currently investigating details of Google’s advertising system and how they have treated several unnamed advertisers. Few details are available about the investigation; however, European regulators have recently complained that Google rigs the advertising system to drive up prices and manipulates search results to favor its own services and undermine competition. … Continued
Over the last few months, the New York Times has been publishing articles about the dark side of search engine optimization exposing companies that have used “dirty” tactics to improve their rankings. Last Friday, the newspaper published its latest story about paid links in the flower industry but unlike previous pieces, the response from both … Continued
Google recently released more information on low quality content and the 2-month old Panda update now has become the focal point of many online discussions related to SEO and content creation. According to the post, Panda is just one of 500 updates that the search engine plans to roll out this year. Since it’s release, … Continued
Google recently announced some new Adwords policy changes set to take effect on May 17th that address privacy and personal information concerns. The new rules are an attempt to curb unscrupulous advertisers and sites that collect sensitive information through an unsecured connection. The new additions are: – Making the privacy policy easier to access: A … Continued
Last night, news broke about a potentially embarrassing lawsuit involving Aaron’s, one of the nation’s largest rent-to-own companies.
During this past month’s monthly marketing Q&A session, we received many questions about competitor conduct, analytics, Google’s Panda update and site setup. If you have any questions you would like for us to answer, leave them in the comments below or click here to email us a question. Google’s Panda Update Q: What are some … Continued
Google has officially lifted a manual penalty it leveled against one of the largest online retailers Overstock.com. The company was initially penalized in late February for a link building scheme that awarded discounts in exchange for links on .edu web sites.
A new study shows that ranking first for a keyword nets an average of 36.4 percent of organic clicks but ranking second nets just 12.5 percent, emphasizing the importance of a number one ranking. Before we examine the data closer, one important note is that the study did not include PPC clicks and thus the … Continued
Google had been criticized for its lack of communication on penalties, especially with webmasters who submitted reconsideration requests but did not have manual penalties. Previously if a webmaster submitted a complaint but their site did not have a manual penalty, their correspondence was ignored. Now it appears that Google is notifying webmasters who submit re-inclusion … Continued
About a month and half ago we wrote that sites are never finished, and just one month later, we rolled out a complete redesign of our site. The new look was built on the idea of shifting the focus of the site to our core services and making it easier for users to navigate. Over … Continued