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Google Rolls Out Panda Update v1.1, Takes it Global

In late February, Google rolled out the Panda update targeting low quality content.  Now, a month and a half later, they have implemented the algorithm change throughout all English language Google domains (.co.uk,.com.au, etc…) with additional changes in how they analyze long tail search and utilize user feedback. The original Panda update was met with … Continued

Twitter Improved User Retention Rates With Counter Intuition

The most common methodology for user experience optimization is  simplifying the conversion process to make it as easy as possible for someone to interact with your site. This often involves shortening steps, simplifying pages and cleaning up clunky designs. However, Twitter discovered that inserting additional steps into the sign up process actually improved user sign … Continued

March Q&A with Fahrenheit Marketing

Here are questions we received for our monthly marketing Q&A session. This month we received a lot of questions about Google penalties, creating good content, SEO and other relevant topics. If you have any questions you would like for us to answer, leave them in the comments below or click here to email us a … Continued

Google Responds to Facebook Likes by Introducing +1

Google announced the introduction of a new +1 feature that has functionality similar to Facebook’s popular Like button and is now available to the public albeit on an opt-in basis. The button had been rumored since December and its formal introduction was expected sometime this year. If you would like to start using the +1 … Continued

Search Continues to Increase Among Smart Phone Users

A recent study by Performix shed new light on the way consumers interact with mobile search on their smartphones. Many people would expect most mobile searches to take place away from the home, but study findings showed the opposite was true. The study consisted of a February survey of over 500 respondents, each accessing the … Continued