We look at the 10 most expensive pay-per-click (PPC) segments, shedding light on the industries and niches that demand the highest advertising costs. From legal services to insurance and beyond, see why these sectors dominate PPC pricing and how you can strategically maximize ROI.
A new article in the Wall Street Journal suggests that one site owner has found a remedy for sites that have seen a huge loss of traffic from the Panda update: subdomains. According to the article, Hubpages.com lost 50 percent of its traffic following the algorithm change, and their management team was frustrated after tighter … Continued
In June, we received many questions about article marketing, site penalties, content development and best practices for link building. If you have any questions you would like answered during our Monthly Marketing Q&A sessions, leave them in the comments below or click here to email us a question. Article Marketing Q: What are the best … Continued
Google made a stunning yet necessary decision to de-index the entire CO.CC domain. Many people confuse the site as a TLD (top level domain) when in actuality it simply hosted millions of sub-domains, with many of those being used for nefarious purposes. Comments and email spam with links to co.cc hosted sites was a common … Continued
The impact of Google +1 can now be tracked in both Webmaster Tools and Google Analytics with special reports and plugins to monitor activity, engagement and impact. Webmaster Tools now has a +1 metrics section with three new reports in the left sidebar: Search Impact, Activity and Audience. – Search Impact: This report displays a … Continued
I remember years ago when Pagerank was considered the premier metric for measuring a site on the web, and the lack of fanfare over the new toolbar Pagerank update has given me hope that the SEO community is finally moving away from a PR-centric view of the web. From 2000 to 2006 Google regularly updated … Continued
We’re nearly halfway through 2011 and we thought it would be interesting to take a look back on our 10 most popular posts. Over the first six months we wrote nearly 70 posts, and the following list features the most visited and talked about posts on our site: 1. Google penalizes JC Penney for using … Continued
Earlier today people began seeing +1 counts for sites in their search results even if they weren’t logged in to their Google account. It was only a matter of time before this happened, and the move will likely increase the adoption of the +1 button. When we searched for major sites (Mashable, Facebook) and Google … Continued
New data indicates that Tumblr.com has overtaken WordPress in terms of the number of blogs hosted on their respective sites. According to statistics published by each site, Tumblr now leads WordPress by more than 80,000 blogs with both sites reporting more than 20 million blogs. The important thing to note about these figures is that … Continued
Google recently released two new features for the new version of Google Analytics which help users zoom in on clustered locations and see individual states and provinces outside of the United States. The first feature is a magnifying glass which pops up when you have a large cluster of cities. In previous versions, clustered cities … Continued