Three Major Learning Points from Groupon’s Failure
Groupon’s advertising failure should be a teachable moment for businesses because they highlight some important issues within advertising and culture.
Author: Fahrenheit Marketing
January Q&A With Fahrenheit Marketing
Fahrenheit is introducing a new monthly marketing Q&A session featuring user questions about online marketing, SEO or any other relevant topics. If you have any questions you would like for us to answer, leave them in the comments below or click here to email us a question. The following questions are from January 2011 and … Continued
Follow Up on Content Farms and Search Engines
During yesterday’s Farsight 2011 discussion, the topic of content farming was discussed among representatives from Google, Bing and Blekko. The discussion centered around whether content generated in this manner should be considered spam and produced some interesting insights into how engines treat and rank this type of content. For those of you who aren’t familiar … Continued
Competitors Will Copy Your Online Marketing Plan
At today’s Farsight 2011 conference, Google and Bing squared off as Google alleged that Bing was copying its results in order to improve the relevance of their own queries. In a heated discussion, Matt Cutts accused Bing of using their toolbar data from Google queries as a model for their own results. Essentially he was … Continued
Google: Time Until Domain Expires is Not a Ranking Signal
In a recent video, Matt Cutts addressed a common “misconception” regarding domain registration that as a domain got closer to expiration, its ability to rank would suffer. The logic behind this belief was that in an effort to reduce web spam, Google’s algorithm would give preference to domains that had more than a year left … Continued
Three Steps to Improve Your Twitter Account
Here are three tips we created based on our own experiences to help companies better manage their Twitter accounts. – Manage Your Following List One of the worst pieces of social media advice is that to build a following, you need to follow a bunch of accounts and hope they follow you back. Aside from … Continued
Article Marketing and Google’s War on Content Farms
Google announced they are testing algorithmic changes to limit the ranking ability of sites that produce low quality content. The change is primarily targeted to “content farms” but their change could end up affecting article providers depending on how and what they implement.
3 Great Ideas for 2011 Business Blog Posts
It’s the beginning of 2011 and many businesses now have blogs that have not been updated since the middle of December. For the new year, here are three post ideas to give your business blog a head start in 2011. List the top 3 to 5 blog posts that generated the most traffic or discussion … Continued
Top 10 Austin Experiences
Austin can easily be described as one of the most entertaining, eccentric hot spots around. But when out-of-town friends and family come to visit, the mind goes blank – where can you take them to best show off your fair city? Here are a few suggestions to help you and yours enjoy the Austin landscape. … Continued
The Social Network Raises the Question: Am I a Good Person?
Not in point of fact, of course, but The Social Network manages to give this contemporary plot the same evocative, disquieting and altogether empathetic human portrayal that you’d find in Euripides, Plato or Aristophanes. A slew of conscientious quandaries sets the edge-of-the-seat pace; when the lights finally come up, the audience blinks, breathless, like an ex seeing a change in Relationship Status.
With David Fincher behind the scenes, who can claim to be surprised? The director of Fight Club, Se7en and mid-production, world-renowned The Girl with the Dragon Tattoo, Fincher uses his immaculate timing in The Social Network not to cover up a hidden ending, but to highlight each character’s principles and resulting decisions. Fincher’s musical background makes itself known through the soundtrack’s intimate relationship with the plot, manipulating the audience’s emotions even further (you’ll understand when you fall headfirst into the canoe race scene).