Developing a Content Strategy to Avoid Being “Farmed”
There’s a brand new saying in the SEO community and if it hasn’t been taken, Fahrenheit would like to trademark the following phrase … “you got farmed.”
Author: Fahrenheit Marketing
Google Implements New Algorithm Change Targeting Low Value Content
Google announced that it has rolled out a new algorithm change directed at low quality content.
Google Penalizes Overstock.com for EDU Link Building Campaign
Google penalized Overstock.com for link building techniques that involved granting discounts for college students in exchange for discounts on merchandise.
Is 100 Links Per Page Still Recommended by Google?
In a new Google Webmaster video, Mat Cutts explains that the 100 link per page rule is no longer a suggested practice and sites with more than 100 links are able to be indexed just fine. However he cationed that sites should still pay close attention to links appearing on their pages.
Selling SEO and Social Media to Baby Boomers and Generation X
One of the most difficult things for any marketing agency that focuses on SEO and SEM can be selling these services and showing their value to older generations
Soliciting Journalists to Report About Spam and Other Bad Tactics
The newest way to report spam isn’t filling out a form on Google, its building a compelling story and pitching it to the media. I imagine that right now David Segal has hundreds of email in his inbox from frustrated SEO companies and PR professionals pitching him the newest JCPenney.
Chrome’s New Personal Blocklist Extension Ripe for Abuse
Google released a new extension for Chrome called “Personal Blocklist” allowing users to remove sites from their search results. For instance if you search for “lymphangioma” and want to remove the eHow article describing how to perform surgery on yourself, you can click block ehow.com which will remove that result and any future results from … Continued
How Long do Google Penalties Last?
On the heels of the recent manual penalty against J.C. Penny, Matt Cutts released a new Google Webmaster Help video that talks about both manual and algorithmic penalties and how Google treats each of them. Highlights: – Google has two different types of penalties: algorithmic and manual. – Algorithmic penalties are assessed automatically if Google … Continued
Google Penalizes JC Penny for Using Link Farms
The latest high-profile Google penalty affects one of the largest retailers in the world as JCPenny.com was penalized for using link farms to boost its organic results.
International Internet Use Continues to Grow
What’s the country with the highest number of internet users? (Hint: the United States is second) Could it be Japan? They are a technology crazy country but they’re third overall. Could it be India? Mumbai is quickly turning into the Silicon Valley of the east but they rank fourth (despite just 7 percent of their … Continued