Web analytics has become a cornerstone of understanding user behavior and optimizing online strategies. Google Analytics 4 (GA4), the latest iteration from Google, stands at the forefront of this analytical revolution. Having replaced the Universal Analytics, GA4 offers a more intuitive and user-centric approach to data analysis, making it an essential tool for businesses and … Continued
Over 50% of all websites worldwide are hosted on WordPress, and over 70 million websites use Google Analytics for data tracking. The importance of optimizing your analytics for both platforms cannot be overstated. Mandatory migration from Universal Analytics to Google’s newest update, GA4, is scheduled for July 2023. It’s essential that businesses have the proper … Continued
An immersive, engaging, and contemporary user interface is a key aspect of an enjoyable, online user experience, and users can immediately spot and pass judgement on sites who fail to meet their expectations. UI Design has gained recognition for the specialization it requires and the enhancement it brings to your brand and user experience. Trained … Continued
Fahrenheit Marketing recently learned of a scam that has individuals posing as our company and offering interviews to individuals. During this process they are using our address, our logo and our job description to lure people into providing sensitive and private information to them. Fahrenheit Marketing will never do this. Given the calls and emails … Continued
When it comes to gaining loyal customers, branding is everything. Successfully communicating your products and services, while embodying your brand identity can be more difficult than it seems. Whether you are building a brand from scratch, or looking to revitalize your current branding strategy, here are our top branding trends to keep in mind in … Continued
Predictive analytics is a form of advanced analytics that applies new and historical data to predict consumer activity, behavior, and trends using artificial intelligence. This is an integral incentive for compiling data: discovering the behavior patterns of new, repeat, and potential customers and leading them toward profitable conversions. Predictive analytics has changed the way advertisers … Continued
Prepare for the transition from Universal Analytics to Google Analytics 4 by implementing dual tagging, setting up custom events, training your team, and backing up historical data to maintain seamless analytics operations.
The age of privacy/ a cookieless world When Google first announced its plans for phasing out third party cookies in chrome, many marketers scrambled to understand what it would mean for the future of data collection. Although it may seem like the end of third-party cookies means the end of tracking itself, this is not … Continued
We’ve all heard the buzz surrounding the impending migration of data collection from Universal Analytics to Google’s newest product, Google Analytics 4, or GA4. Universal Analytics properties will stop pulling data in July of 2023. So if you’ve been procrastinating the switch, it’s time to get serious about GA4 implementation. If you’ve never understood the … Continued
BigCommerce and Shopify are some of the hottest eCommerce platforms on the market. Millions of businesses leverage both platforms’ comprehensive suite of capabilities to create and manage their online stores. ECommerce is here to stay, and it’s crucial to understand the importance of eCommerce platforms for driving brand growth, online. When comparing BigCommerce and Shopify, … Continued