We’ve all heard the buzz surrounding the impending migration of data collection from Universal Analytics to Google’s newest product, Google Analytics 4, or GA4. Universal Analytics properties will stop pulling data in July of 2023. So if you’ve been procrastinating the switch, it’s time to get serious about GA4 implementation. If you’ve never understood the … Continued
BigCommerce and Shopify are some of the hottest eCommerce platforms on the market. Millions of businesses leverage both platforms’ comprehensive suite of capabilities to create and manage their online stores. ECommerce is here to stay, and it’s crucial to understand the importance of eCommerce platforms for driving brand growth, online. When comparing BigCommerce and Shopify, … Continued
Here at Fahrenheit, we love Shopify for our eCommerce clients and web development initiatives. We value its seamless integrations with Google Ads, payment providers, blog support, and dependability. Shopify also offers thousands of themes for store owners and developers to choose from, and they have both free and premium options. Although free or prebuilt Shopify … Continued
PPC: What’s the big deal? PPC or pay-per-click is how modern businesses advertise their products and services online through search engines like Google, Yahoo, and Bing. PPC has a unique pricing model, instead of paying for an ad placement on a search engine results page, like you would pay for a billboard placement along a … Continued
As its name suggests, low-code development is a process of developing software or web applications requiring little-to-no coding knowledge. This practice is often carried out through low-code development platforms, typically cloud-based. With these platforms, users do very little manual coding but, instead, use intuitive interfaces with visual representations and drag-and-drop functions to create their products. … Continued
What is Personalized Content? Personalized content is content tailored to your target prospects through the use of artificial intelligence, data collection, and analysis. But how can brands optimize content for their users? Brands can engage with current and prospective customers by providing personalized messaging, links, and graphics to create a more distinct experience. Delivering the … Continued
What is responsive design? Responsive web design is the practice of developing a website to automatically scale to the size of the screen of a user’s viewport or device. The user experience should remain consistent regardless of the device being used. Responsive design is all about ensuring that the user can easily navigate a website, … Continued
Boost your Shopify or BigCommerce store’s holiday sales with strategies like festive homepage updates, mobile optimization, gift guides, and free shipping to create a seamless and engaging shopping experience.
WordPress is an exceptional, custom-software content management system that dominates the digital marketplace. From eCommerce to portfolio websites, WordPress encompasses about 43% of all websites on the internet. We love to use WordPress, as it is a wonderful tool that brings developer functionalities and usability together to provide a flexible and easy-to-use website management platform. However, continuous software … Continued
If you run a business, large or small, you’ve probably been advised to focus on your local SEO. But why is local SEO so important? How can you properly leverage it to improve your conversions and bottom line? It’s crucial to understand the similarities and differences between local SEO and traditional SEO so that you … Continued