Goal Setting for Marketing
Before making your first post, take the time to ensure it aligns with your goals.
Author: Fahrenheit Marketing
SEO Tip: Writing a Compelling Meta Description
Often overlooked, meta descriptions are an important part of driving traffic to your web page. These brief descriptions, beneath a page title in search engine results, tell readers what they’ll find on your site, establishing your page as the solution they are seeking. While they do not contribute to page rankings, they are absolutely a … Continued
The Importance of Wireframing in UX design
THE IMPORTANCE OF WIREFRAMES Wireframes are a vital first step in UX design, similar to a blueprint an architect uses. Our designers at Fahrenheit Marketing use wireframing to learn about the users, define goals, and study competitors. This ensures the final website not only meets but exceeds user expectations. Creating a wireframe is like sketching … Continued
The Importance of Color Theory in Design
In the hierarchy of influence as related to design elements, color comes out on top. Color is the most quickly assessed element and has a potent psychological and physiological effect conveying a tone, emotion, or idea. Think of the color red, for example. Red can evoke feelings of warmth and comfort or feelings of anger … Continued
Facebook Post Boost: 5 Mistakes Even the Marketers Make
Social media managers lead hectic lives. They are constantly on their toes and have to stay abreast of the latest social media marketing strategies and tactics to provide their clients with the best services. While these professionals are very systematic and particular, they too make mistakes sometimes. We at Fahrenheit Marketing are a leading internet … Continued
7 Key Features of a B2B Ecommerce Website
For several years, e-commerce was considered to be primarily a B2C experience. Businesses would sell a variety of consumer products to individuals. However, it is now standard practice for B2B companies to conduct transactions online with their clients. Like B2C consumers, B2B consumers also have high expectations of online experiences. Although the requirements are different, … Continued
How Does the Google Auction Work?
Google Auction is the process that happens with each Google search to decide which ads, if any at all will appear for that specific search and in which order. Each time an ad is eligible to appear for a search, it goes through the ad auction. The auction determines whether or not the ad actually … Continued
Why Your Business Needs a Redesign in 2021
Today, every company, big and small, needs to have an online presence. Whether you are a Start-up or an established business, investing in your company’s website is one way to ensure that you can maintain visibility in an increasingly crowded marketplace. We at Fahrenheit Marketing are a leading creative web design company. Over the years, … Continued
Clutch Recognizes Fahrenheit Marketing as a Top B2B Company in Texas Again
Success is all about consistent growth and our team embodies that with every project that we work on. Today, we are proud to announce that Fahrenheit Marketing has once again been named as a Top B2B Company in Texas by Clutch. Clutch is an online reviews and ratings platform that caters specifically to the B2B … Continued
Key Elements of a Responsive Business Site Design
If you are developing a business site, you must keep in view that many people today refer to conduct searches online via their mobile devices. As a business that wants to be found online easily, you need to have a responsive business site design. It means that your website will adjust to screens of various … Continued