Greenspoint Dental took advantage of TikTok’s sophisticated interest and demographic targeting to attract new patients, using short, attention-grabbing videos that drove significant engagement.
The campaign ran between December and February 2024 exceeded expectations, proving the power of social media in delivering real conversions.
+360K
TOtal impressions with targeted tiktok ads
+429
PHONE CALLS AND FORM FILLS FROM TIKTOK
+50%
INCREASED WEBSITE ENGAGEMENT FROM VIDEO ADS
greenspoint dental’s tiktok campaign
When Greenspoint Dental set out to increase patient inquiries for services like cosmetic dentistry and braces, Fahrenheit Marketing saw TikTok as the perfect platform to engage a local audience.
With social media booming, especially in Houston, the campaign aimed to deliver targeted, attention-grabbing content.
Fahrenheit Marketing created interactive, short-form video ads that cut through the noise, connecting Greenspoint Dental with potential patients in the Houston area and driving real conversions.
The strategic use of TikTok’s reach and precise targeting ensured that Greenspoint Dental's services were showcased to the right audience, making the campaign a resounding success.
Phase ONE
To begin Greenspoint Dental’s TikTok campaign, we launched teaser ads designed to grab attention immediately. These short videos highlighted popular services like cosmetic dentistry, teeth whitening, and braces, offering just enough information to intrigue viewers without giving everything away.
The goal was to create a buzz and get potential patients interested in learning more. As the campaign gained traction, these teaser ads funneled viewers to the website, where they could explore services further or schedule consultations.
This initial phase set the stage for the full campaign, building excitement and generating valuable leads for Greenspoint Dental.
Phase TWO
Step two of the campaign shifted to fully showcasing Greenspoint Dental’s services.
We launched a series of comprehensive TikTok ads that highlighted the benefits of services from cosmetic to general dentistry, featuring real patient testimonials and professional visuals.
The videos encouraged immediate action, guiding viewers to call the practice or schedule appointments via the website.
This phase proved highly successful, as the more detailed ads resonated with the audience and drove significant traffic to the website.
The seamless user journey—from discovery to booking—resulted in an impressive conversion rate, turning interest into scheduled consultations for Greenspoint Dental.
Phase THREE
In the final phase, we fine-tuned the TikTok ads for peak performance. Analyzing data from the previous phases, we optimized targeting and ad placements to reach the most engaged audience. We continued showcasing Greenspoint Dental's top services, with a stronger focus on encouraging immediate conversions through clear calls-to-action.
This phase capitalized on the momentum from the earlier steps, boosting conversions even further.
The combination of targeted messaging, user engagement insights, and optimized ad delivery solidified Greenspoint Dental’s presence on TikTok, driving sustained traffic and securing a high volume of consultations.
FINAL THOUGHTS
The TikTok campaign for Greenspoint Dental was a resounding success, proving the platform's potential for local businesses.
Through carefully crafted video content, strategic targeting, and optimized ad delivery, we helped Greenspoint Dental connect with potential patients, significantly increasing consultations.
Engaging users from the first teaser to the final conversion means this campaign demonstrates how TikTok’s interactive and dynamic nature can drive real business growth.
With over 360,000 impressions and 429 conversions, Greenspoint Dental now has a robust presence on social media, positioning them for ongoing success in the digital space.
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