In Fahrenheit’s latest video blog “A Click is Not a Client”, SEO Specialist Will Gallahue briefly runs though the Fahrenheit Marketing Search Engine Optimization philosophy. When evaluating the success of a website, there are many factors to consider beyond traffic volume. Many companies make the mistake of solely basing performance on consumer traffic and web site views, failing to realize that a click is not a client. One of the most important elements to consider when measuring success is your website’s click-to-conversion rate.
View this video for more information on the Fahrenheit Marketing process.
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